Resale Value Giant: Four MINI models among car models with best resale value

For many consumers and car buyers in Egypt and the Middle East the resale value of their new dream car is one of the most important factors when deciding or opting for a new car. MINI was able to prove that four of its models are among the best in terms of resale value. At least this is the case in Germany.

That is why the the MINI combination of driving fun, expressive design and premium quality is still unique - and it is helping current models of the British brand to achieve lasting appeal. This is once again reflected in the new "Resale Value Giants" ranking published in the online edition of "Focus" magazine. Here, no less than four MINI models have been recognised for their outstandingly stable value. The new MINI One, the MINI Cooper S Paceman, the MINI One Convertible and the MINI Cooper Coupé all occupy leading positions in their respective segments.

The current "Resale Value Giants" ranking in a total of 16 vehicle categories is based on analyses carried out by the Saarbrücken-based market research institute Bähr & Fess Forecasts which looks at the value stability of all new cars over the coming four years. As well as referring to specific criteria such as purchase price, vehicle properties, brand image and ratings on comparative tests and customer surveys, the experts also base their forecasts on generic factors such as the quality of competitors in the segment and general developments on the automotive market.

The ne
w MINI One perfectly meets the requirements for a high level of demand on the used car market. Market experts forecast a resale value of 59 per cent of the current retail price for the latest generation of the British small car original in four years' time - the highest percentage value of all models listed in the new ranking. This puts the new MINI One in the lead in the segment of small cars, while the MINI Cooper S Paceman is in first position in the category "Mini SUV" with an anticipated resale value of 57.5 per cent.

And MINI models achieve two additional top placements in the calculation of depreciation in absolute figures. The MINI One Convertible is shown to be the "Resale Value Giant" in the "Convertible" segment. In the "Coupé" category, owners of a MINI Cooper Coupé can expect the value of their car to drop the least. The sporty 2-door model is also well up on the competition in terms of its relative value retention. It is placed second in its vehicle category with a resale value of 55.5 per cent. Here a higher level of value stability is only forecast for the BMW 220i Coupé at 59 per cent.

Resale value comparison is an important guideline for potential new car customers when they make a purchase decision. And this is becoming more and more evident in Egypt and the GCC region.

This is why it is very important for MINI Egypt / Bavarian Auto Group and MINI Middle East to act accordingly and transfer this message to the Egyptian and Middle Eastern consumer through new and out-of-the-box communication and marketing strategies, such as long-term and durability tests, especially if it wants to compete with its models such as the MINI Countryman against the strong competitors such as the BMW X1, the Audi Q3 or the Volkswagen Tiguan.

After all, depreciation is a significant cost factor. MINI drivers are at an advantage here: their car not only gives them a low level of fuel consumption but also a particularly high level of value stability.

Models of the British brand have regularly been placed among the "Resale Value Giants" for several years. And other independent experts likewise confirm the outstanding value stability of current MINI models.

For example, the MINI Cooper S Countryman came first in its class in the "Value Master 2014" list published in the car magazine "Auto Bild" and compiled in collaboration with the market analysis institute Schwacke.

Stay tuned for more MINI news including the MINI Cooper S test-drive and the MINI Driver Training, shortly here on autoarabia.org !


MS
Munich – Cairo – Dubai
01.07.2014


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